17 Inspiring Product Web page Examples (+ Finest Practices for Yours)
Product pages are webpages designed to promote merchandise on-line. They usually embrace a picture, description, value, and “Add to Cart” button.
However rather a lot extra technique goes into the most effective product pages.
Try 17 inspiring product web page examples (in no explicit order). We’ve included prime manufacturers like Amazon, Apple, and Nike so you may be taught what the most effective ecommerce web sites do.
Then, discover ways to implement greatest practices in your personal designs.
1. Amazon // Present In-Depth Data
Amazon is probably the most visited ecommerce website within the U.S. Its product web page design isn’t fairly, however it works.
On this instance, a descriptive product title highlights key options. Serving to the web page stand out and appeal to clicks in search outcomes.
Observe: Promoting merchandise by way of Amazon? Semrush’s Amazon advertising and marketing instruments can enhance your listings’ visibility and conversions.
The common star ranking and variety of scores are prominently positioned. Amazon understands these metrics are essential for constructing belief.
(In a U.S. survey, 98% of respondents stated opinions are an important useful resource when making buying choices.)
Photos present product advantages in motion. Whereas overlay textual content offers context.
Listed here are another useful options you’ll discover on this product web page:
- “#1 Finest Vendor” label to evoke worry of lacking out (FOMO) in consumers
- Sustainability info to reassure eco-conscious shoppers
- Overview movies from third-party creators corresponding to Pocket Lint
- Skimmable listing of key product advantages
- Full breakdown of product specs
- Buyer questions and solutions
- Comparability desk that includes different fashions
- Hyperlinks to associated merchandise
Key takeaway: Amazon’s busy product web page design gained’t work for each product web site. However it exhibits that buyers are looking forward to info. Check numerous codecs to cater to your ideally suited consumers.
2. Apple // Direct Consumers to the Checkout
Apple is thought for its modern, minimalist aesthetic. Its product web page designs aren’t any totally different.
Take into account the iPhone 14 Professional product web page. The clear design places the product photograph entrance and heart. And directs consumers to make their choices.
Fairly than having separate pages for every mannequin, coloration, and storage mixture, Apple brings all of the choices collectively in a single place. To enhance the consumer expertise (UX) and make procuring simpler.
Discover the emphasis on pricing: Apple has different touchdown pages targeted on the product’s advantages and specs. This one is tailor-made to people who find themselves prepared to purchase.
The “New” label on the prime capitalizes on individuals’s want to snag the newest mannequin.
Stay chat permits the corporate to reply questions shortly. Lowering the chance of consumers leaving at this significant stage.
Key takeaway: Direct your customers’ consideration to the subsequent step. Whether or not it’s including a product to their basket or making a coloration choice.
3. Gymshark // Maintain Customers On the Web page
One of many greatest points with shopping for style on-line? You’ll be able to’t attempt on the outfits.
Gymshark offers quite a lot of mannequin photographs to assist consumers visualize clothes on themselves. Ensuring to cowl each coloration variant.
Plus, an interactive dimension information helps consumers discover the proper match.
Though the “Add to Bag” button stands out most on this product web page, there’s additionally an “Add to Wishlist” possibility. This accommodates consumers who wish to shortlist gadgets or buy later. Which means they’re much less prone to neglect about one thing that piqued their curiosity.
Gymshark might even ship these customers an e mail reminder.
Key takeaway: Present all the data consumers may want proper in your product web page. Don’t direct them elsewhere and disrupt their journey.
4. Leesa // Construct Belief with Opinions
Web shoppers can’t lie on a mattress to see the way it feels.
Ecommerce model Leesa navigates this situation by way of copywriting. For instance, it says the product “adapts to your form” and sells advantages corresponding to “restorative relaxation.”
Social proof is essential, too. Leesa prominently shows buyer opinions and trade accolades on or close to the principle product photograph. To reassure consumers they’re making a wise buy.
The product web page additionally advertises a $200 low cost and month-to-month cost possibility. Making the massive price ticket appear extra manageable.
Key takeaway: Buyer opinions and trade accolades can construct belief and persuade clients to purchase.
5. Anova // Converse to Your Goal Viewers
Anova’s precision cooker is geared toward cooking fans. And the principle product photograph makes this clear upfront.
The corporate additionally makes use of phrases like “wonderful eating” and “cooking like a professional” to have interaction their target market.
Additional down the product web page, highlighted options with supporting life-style photographs assist consumers visualize the product in their very own kitchens.
Discover how the “Add to cart” button follows customers down the web page. Customers don’t must scroll again up as soon as they’ve determined to purchase.
Key takeaway: Tailor your product web page to your target market’s needs and ache factors.
6. The Abnormal // Make Data Extra Partaking
The Abnormal’s scientific method to skincare is mirrored in its product web page design. The spacious, white format is harking back to a laboratory. Whereas an emphasis on components lends additional authority.
Additional down the web page, reference to a medical research offers a degree of credibility that’s worthwhile within the skincare trade.
And this desk allows consumers to digest key info shortly:
The Abnormal educates consumers on utilizing the product in its “Tips on how to construct a pores and skin routine” part. This additionally permits the model to advertise associated merchandise.
Key takeaway: Artistic design lets you current info in digestible and interesting methods.
7. Boohoo // Guarantee Key Parts Stand Out
Discover how a lot the product value and “20% Off Every thing” banner stand out on this Boohoo product web page.
The net style model is thought for its gross sales and reductions. And it’s not afraid to emphasise them. It additionally provides quite a lot of pay-later choices to transform budget-conscious consumers.
Though Boohoo is a fast-fashion model with consistently rotating inventory, it invests in high-quality product images. Full with modeling. As a result of it acknowledges that aesthetics are a buyer precedence.
The “Searching for one thing comparable?” part offers suggestions if the consumer’s dimension is out of inventory or the design isn’t fairly proper. Rising the prospect of conversion.
Key takeaway: If you step again out of your product web page design, crucial components ought to stand out instantly.
8. Kombu // Dare to Be Daring
Beverage firm Kombu’s daring design proves you may ditch the usual product web page format.
Kombu guests have doubtless already tasted the drink and wish to order in bulk. So there’s no have to “promote” the product by way of elaborate descriptions and life-style photographs.
The corporate can give attention to delivering a singular UX. One which strengthens the model picture and retains consumers returning.
Key takeaway: Dare to be daring and do one thing that stands out in case your model permits for it.
9. Goal // Add Consumer-Generated Content material
Goal offers clear inventory info and supply estimates to assist consumers select between achievement choices.
Its product pages additionally capitalize on user-generated content material. When leaving a evaluate, Goal clients can do the next:
- Present particular scores for consolation, worth, and elegance
- Let future consumers know whether or not an merchandise runs true to dimension
- Share their very own photographs
Goal clients (alongside employees) also can reply consumer questions.
This builds belief and presents the buyer with ample info all through the buying journey.
Key takeaway: Construct belief by including user-generated content material.
10. Barner // Replicate In-Retailer Experiences
Barner makes use of quite a lot of product photographs and an animated GIF to present consumers a holistic view of its glasses.
Then, consumers can use the “Digital Strive On” characteristic to recreate the in-store expertise. This artistic method may help the model maximize gross sales and reduce returns.
Barner additionally makes use of a few fascinating upselling techniques on this product web page instance:
- Minimal buy free of charge transport
- Multipurchase reductions
Key takeaway: Take into consideration in-store procuring and upsell experiences. And think about how they’ll translate to your product web site.
11. Silver Cross // Resolve Viewers Objections
Expectant dad and mom have many questions when shopping for a stroller. Silver Cross works to reply them on this product web page description.
Most of that info occurs above the fold (on the prime of the web page, earlier than the consumer scrolls). Which works to shortly seize the viewers’s consideration.
Then, the corporate focuses guests’ consideration on the subsequent step. The “BUY NOW” button contains a high-contrast coloration and follows the consumer down the web page.
Key takeaway: Resolve your viewers’s objections inside your product web page descriptions. Tackle questions which may in any other case maintain them again from buying.
12. Garmin // Prioritize Above the Fold
Many individuals analysis big-brand merchandise on third-party blogs, evaluate websites, and different sources. By the point they attain the product web page, they’re prepared to start out the transaction.
That’s why Garmin’s product web page focuses on components like value, dimension, and coloration—issues that matter towards the tip of the shopping for journey.
However indecisive consumers aren’t left behind. Specs, field contents, and appropriate gadgets are listed under the fold. Together with different helpful info.
Key takeaway: Take into account the inverted pyramid method in your product pages. Begin with probably the most important info above the fold; then present extra element under.
13. REI // Present Nice Cellular UX
REI has the most effective product pages for cellular UX, in accordance with analysis agency Baymard Institute.
Listed here are some causes it scored nicely:
- Collapsible sections forestall pointless scrolling
- Cross-sell (i.e., “Folks additionally considered”) sections are positioned on the finish
- Product variations are linked
- Product movies are introduced as a part of the picture gallery
- Product costs are extremely seen
Key takeaway: Many shoppers use smartphones to buy on-line. So your product pages have to look and work nice on cellular screens.
14. Zara // Get Artistic
Zara’s on-line retailer has brief product descriptions. It lets dramatic photographs do the speaking.
Uncommon mannequin poses assist the model seize internet buyers’ consideration. And provides their merchandise a high-fashion really feel.
This method has even earned Zara some free publicity.
Key takeaway: You probably have restricted flexibility along with your product web page format, attempt a artistic method with different components. Similar to photographs or textual content.
15. Firebox // Create a Sense of Urgency
Firebox is a spot for customers to “store for the weird.” Images and movies present its merchandise in motion, serving to consumers see the performance of its quirky items.
Plus, the location’s humorous copywriting completely enhances its novelty merchandise.
Firebox product pages spotlight inventory ranges to create a way of urgency. This could encourage extra consumers to move to the checkout.
Key takeaway: Take into account notifying internet buyers of low inventory ranges. This could encourage conversions. And keep away from disappointment when gadgets promote out unexpectedly.
16. Dyson // Spotlight USPs
Dyson’s product pages work to persuade consumers to purchase direct quite than by way of third-party retailers.
The “Purchase direct from the individuals who made it” part builds belief. And loyalty. It additionally attracts consideration to distinctive promoting propositions (USPs), corresponding to free next-day supply and a money-back assure.
Plus, the model’s dedication to environment friendly design is mirrored in its product pages. For instance, this product specification format is evident and engaging.
This reseller, however, shows the identical specs in a much less interesting method:
Key takeaway: When your merchandise can be found elsewhere, it’s essential to focus on USPs. And ship a standout UX.
Visuals dominate Nike’s product pages. Up-close product photographs showcase particulars and materials varieties. Mannequin photographs give styling inspiration. And user-generated content material enhances the aesthetic of the web page.
A “Full the Look” part helps consumers visualize the product of their wardrobes and encourages them to browse different gadgets on the location.
Key takeaway: Selling associated gadgets in your product pages may help you enhance common order worth (AOV).
Product Web page Finest Practices
Product web page design could make or break your on-line retailer.
Ecommerce advertising and marketing contains numerous techniques to drive visitors to your product pages. However these efforts are ineffective in case your pages don’t convert.
Beneath are 9 product web page greatest practices that flip extra guests into clients (i.e., enhance your conversion fee). That will help you create a few of the greatest product pages on the market.
Keep on Model
Your product web page design ought to align along with your model id—i.e., the character you wish to painting. It will allow you to interact your goal buyer and generate repeat enterprise.
For instance, creativity and enjoyable are amongst Lego’s model values. So its product pages are colourful, whimsical, and galvanizing.
Model id can affect every thing out of your format to particular person phrase decisions. In case you want inspiration, have a look at product web page examples from manufacturers you admire. How do they make their character obvious?
Tip: Discover ways to outline your model’s tone of voice with our information. This is without doubt one of the key steps towards constructing your model id and writing copy that converts.
Optimize Product Names and Descriptions
Each product wants a singular and descriptive title. Embrace this title within the product web page’s title (often known as the H1 tag).
In addition to the web page’s title tag (the title that seems in search engine outcomes).
This helps guarantee your product ranks extremely in related search outcomes. And attracts clicks from goal consumers.
You also needs to write an Website positioning-friendly product description that features your product title. However it’s extra essential to give attention to persuading clients to transform.
Present all the main points somebody may have to make a purchase order choice. And sort out objections which may in any other case trigger them to depart the web page.
Tip: Try Semrush’s product description writing providers if you happen to need assistance writing copy that converts.
Ship a High quality Consumer Expertise
One of the best product web sites ship high-quality UX on each gadget: desktop, pill, and cellular.
This implies their product pages:
- Load shortly
- Are visually interesting
- Use HTTPS safety
- Make it simple to “add to cart”
- Present helpful and correct info
- Have a transparent and easy-to-navigate format
- Use intelligent formatting to make info digestible
Take into consideration the final time you made a purchase order on-line. What went easily? What might have been higher? Your private experiences may help you design a greater procuring expertise in your finish consumer.
Tip: Run your product web page URL by way of Google’s PageSpeed Insights device for recommendations on reducing your web page’s loading time. Or use Semrush’s Website Audit device for assist figuring out, prioritizing, and fixing technical points throughout your website.
Add a Clear Name-to-Motion Button
Product web page design is all about getting the consumer to click on “purchase.” So it’s essential for the call-to-action (CTA) button to face out.
Most product web sites use an attention-grabbing background coloration. And simple CTA textual content, corresponding to “Add to Cart” or “Purchase Now.”
Place the button close to the highest of the display screen. Ideally above the fold, so consumers don’t must scroll as soon as they’re prepared to purchase.
Present Excessive-High quality Visuals
Excessive-quality photographs make your merchandise extra fascinating and assist clients perceive precisely what they’re getting. They put your merchandise of their greatest gentle with out being deceptive.
Present giant, clear photographs shot in opposition to clean backgrounds. Ensuring to cowl totally different angles and options. You may even use spin images to offer an interactive 360-degree view.
Life-style photographs present your product in motion. And assist consumers visualize the product in their very own lives.
This Ikea product web page ticks all of the packing containers:
Tip: Must exhibit complicated product options? Strive utilizing customized graphics, animated photographs, or movies.
Show Clear Pricing and Delivery Data
Product web page guests are sometimes within the conversion stage of the advertising and marketing funnel—i.e., they’re prepared to purchase. So it’s essential to offer clear pricing and transport info upfront.
Listed here are some prime suggestions:
- Show the product value prominently
- Spotlight any reductions or promotions
- Promote handy cost choices, corresponding to Klarna or Google Pay
- Present supply estimates and costs
Keep away from sending consumers to different pages (e.g., /shipping-faqs/) for info. This could disrupt the shopping for course of and result in misplaced gross sales.
Construct Belief with Scores and Opinions
One of the best product web page examples present buyer scores and opinions. To assist consumers determine whether or not to purchase your product. And whether or not to purchase from you.
So, ask in your clients’ suggestions. Then show it prominently.
This might embrace a median star ranking on the prime of the web page. And particular person opinions on the backside, full with photographs, feedback, and scores breakdowns.
Ensure you can reply to opinions, the place obligatory. It will allow you to resolve any complaints and defend your model fame. Like Frigidaire does right here:
Tip: Instill confidence in your clients by promoting any accreditations, accolades, or customer support perks. Let consumers know your product web site is reliable.
Use Structured Knowledge
Structured information is info that helps search engines like google and yahoo perceive webpages higher. It makes use of a markup language referred to as schema.
With product schema, you may tag the next components in your product pages:
- Common ranking
- And extra
This may help you safe wealthy ends in Google, that are extra detailed and interesting listings.
Like this one from Walmart:
This wealthy consequence may help Walmart stand out on the outcomes web page and appeal to extra clicks from Google.
Tip: Google provides a Structured Knowledge Markup Helper that may allow you to apply schema to your product pages.
Make Enhancements with Cut up Testing
One of the best product pages are sometimes the results of intensive break up testing, often known as A/B testing.
It really works like this:
- Make a small adjustment to your web page, corresponding to altering the colour of the “Add to Cart” button
- Serve the brand new model of the web page to half of your website guests, and the outdated model of the web page to the opposite half
- After a set time period, analyze key metrics to see which model carried out higher
- Apply modifications that work and ignore ones that don’t
This data-led method to product web page design helps you determine, take a look at, and apply modifications shortly and effectively.
Tip: With the SplitSignal device, precisely take a look at how product web page modifications affect your natural visitors (i.e., unpaid visits from search engines like google and yahoo). With out the necessity for complicated improvement and information evaluation work.
Get Skilled Assist with Product Pages
These product web page examples and greatest practices provide loads of concepts. However do you might have the time and abilities to implement them?
If not, flip to Semrush’s trusted company companions. We companion with net design, net improvement, and UX design consultants who may help you construct higher product pages. And generate extra gross sales.
Submit a challenge transient to get began at the moment.
This submit was up to date in 2023. Excerpts from the unique article by Erika Varagouli could stay.