5 Kinds of Blogs That Make Cash

5 Kinds of Blogs That Make Cash

On the lookout for the perfect kind of weblog to generate profits? Let’s have a look at some information first:
  • About 15% of bloggers make a full-time earnings from running a blog ($30K a yr). 
  • About 31% of bloggers make an honest facet earnings from running a blog ($6K a yr).
  • 6%–10% of bloggers make over $10K a month. 
  • You possibly can realistically make $25K–$50K in your first yr of running a blog. 
  • Probably the most profitable blogs make over $100K a month.

Appears to be like like skilled running a blog may very well be a good suggestion. You may make a full-time earnings or an honest facet earnings. You possibly can even personal a number of blogs, rent copywriters, and multiply your earnings. 

However like in each different enterprise, no person can assure your running a blog enterprise will work out. It normally takes years to be financially unbiased by running a blog. Your first step is deciding on the kind of weblog you need to run. 

With that stated, listed here are the 5 varieties confirmed to make cash. 

In all probability the most well-liked kind of weblog created with the aim of earning profits. This sort of weblog will take a deep dive into a specific area of interest or theme to cowl as many subjects as doable (to maximise site visitors) or simply those which can be match for the weblog’s angle. 

Matters are normally picked by the standards of:

  • Site visitors potential (principally natural site visitors from search engines like google and yahoo).
  • The power to monetize site visitors (as an illustration, some subjects will earn solely from advertisements whereas others can even be a very good match for product placement).
  • Fashionable requests from readers. 
  • Traits.  

Listed here are some worthwhile weblog niches with an inventory of typical content material and weblog examples: 

Area of interest Typical content material Weblog instance Final month-to-month earnings report Pageviews (from final earnings report)
Meals and cooking Recipes categorized by kind of meal and weight loss plan, cookware evaluations, ideas and methods, listicles Pinch of Yum $95,196 (supply) 4.245M
Well being and wellness Meals, relationships, health, magnificence, psychology Sizzling Magnificence Well being $9,655 (supply) 208.6K
Parenting Being pregnant, little one elevating recommendation, product evaluations, meals recipes, stay-at-home dad or mum jobs, child actions, family ideas The Soccer Mother Weblog  $11,288 (supply) 500K
Information Something newsworthy in a single area of interest or a number of niches (additionally gossip) HuffPost Acquired by AOL in 2011 for $315M, then acquired by BuzzFeed (supply). In response to this supply, it generates $14M/mo. 5.8M (month-to-month natural site visitors March 2023, through Ahrefs)
Tech Software program and {hardware} evaluations, unique offers, easy methods to use software program instruments, comparisons, listicles, earning profits on-line, tech information, shopping for guides, gaming 99signals $5,242 (supply) 18K (month-to-month natural site visitors on the date of the report, through Ahrefs)
Private growth Life hacks, monetary freedom, wellness, psychology, motivation, spirituality, health Let’s Attain Success $6,652 (supply) 115.5K
Pets Pet well being, product evaluations, actions for pets, touring with pets, pet adoption, coaching, ideas, listicles You Did What With Your Weiner $7,720 (contains earnings exterior of the content material, supply) 40K (month-to-month natural site visitors on the date of the report, through Ahrefs)
Entrepreneurship Being profitable on-line, beginning a enterprise, interviews, full programs, how-tos, inspiration Good Passive Revenue $166,559 (supply) 68K (month-to-month natural site visitors on the date of the report, all blogs, through Ahrefs)
Finance Investing, saving cash, retirement, monetary product evaluations, shopping for guides, household finance, mortgages, gig financial system, debt, profession recommendation, entrepreneurship, monetary freedom Millennial Cash $33,473 on common (supply) 1.5M visits in 2017
Style Outfit concepts, house decor, magnificence, fashion ideas, present concepts, listicles, purchaser guides Stylish Pursuit $11,376 (supply) 135.3K
Way of life Something associated to fixing life’s issues and residing a happier life Abby Organizes $41.7K (supply) Over 400K
Journey Metropolis guides, listicles, touring ideas, gear and site evaluations, life on the street, digital nomadism Native Adventurer $41K (supply) 541.8K
DIY/crafts DIY decorations, DIY weekend initiatives, handcraft tutorials, life hacks, product evaluations, meals recipes, DIY repairs, renovations Jennifer Maker $15,158 (supply) 125.4K


In the event you’re critical about running a blog, take a while to learn by the earnings experiences linked above. At the very least a couple of of them. You’ll discover some distinctive and provoking tales and sometimes nice enterprise ideas.

The above record most likely doesn’t present all doable profitable niches. However right here’s a fast tip to verify if a distinct segment is worthwhile: seek for affiliate packages in that area of interest. 

Look for affiliate programs in a niche to see if it's potentially profitable

Sort 2. Affiliate/evaluation blogs 

Whereas virtually each area of interest weblog will evaluation merchandise to earn commissions, there are blogs that focus solely on that (and switch it into artwork). 

However why evaluations? There are two causes.

Quantity #1 is the demand. Individuals flip to in-depth evaluations made by folks with first-hand expertise to assist them make a selection. Particularly if the product is pricey or there are a number of options. 

As an illustration, a single web page on the perfect headphones for 2023 can generate over 12K in natural visits every month, rating for tons of of key phrases associated to headphone evaluations. You will get a way of the demand for this sort of service if you have a look at the search quantity of some key phrases within the U.S. alone:

Search volume of keywords
Information through Ahrefs’ Key phrases Explorer.

The truth is, your entire #1 web page on Google for “headphones” reveals industrial search intent with evaluations exhibiting up as nicely. 

SERP overview for "headphones"

Secondly, affiliate packages are sometimes a considerable a part of a blogger’s earnings. For instance, the Good Passive Revenue weblog generated roughly 63.4% (over $100K) of its earnings from affiliate offers. 

SPI's income report

Some blogs evaluation every kind of merchandise that supply fee, whereas others give attention to a specific area of interest reminiscent of tech devices or parenting merchandise. So long as there’s an associates program for the product or the service provider (vendor) can give you a deal, any product area of interest will be worthwhile. 

In the event you’re curious concerning the components of success for such a weblog, take a look at our case research: 


Getting free site visitors from Google to your evaluations is certainly doable, however it’s not simple. For Google, pages with product evaluations are of particular curiosity, so ensure you’re following Google’s pointers.

Beginning a private weblog might be the best factor. You possibly can write absolutely anything—it’s your weblog. However a private weblog designed to generate profits is one thing a bit totally different. 

After all, it has that distinctive, private tone. It’s written from a private perspective, however it does have to have a technique to monetize “one thing.”

That one thing can be:

Or it may be one thing nobody has ever achieved earlier than. I imply, earlier than I found Gala Darling’s weblog, I wouldn’t dare to assume you could possibly monetize EFT tapping classes (an actual factor, look it up). 

By way of subjects and content material codecs, there aren’t any guidelines for private subjects. They will speak about every thing and something. What’s typical for these blogs, although, is that they provide some type of content material improve or a product, reminiscent of a e-book or a course. 

A blog selling author's books

Sort 4. Private model blogs

Private model blogs are blogs with the only real function of constructing one’s identify within the enterprise. What units them aside from private blogs is that their content material is much more centered on the business the model is ready in. 

Listed here are some typical content material codecs you will see that on such blogs: 

  • How-to guides
  • Tutorials and programs 
  • Definition posts
  • Authentic analysis 
  • Characteristic launch notes
  • Opinion items 
  • Case research 
  • Listicles 
  • Product evaluations 
  • Podcasts
  • Movies 
  • Merchandise and/or providers
  • Free sources: instruments, cheat sheets, checklists, templates, and so forth

An instance of such a weblog is Charli Marie. It’s run by a designer whose private mission is “to assist anybody else who falls in love with design to achieve their careers.” Charli makes use of varied academic content material (articles, movies, podcasts) to cater to an viewers of over 250K folks.

As you possibly can think about, that type of viewers helps Charli develop her model within the design enterprise. However on high of that, she monetizes her recognition by providing paid talking engagements, mentoring, web site audits, and an authentic hand-made font. 

Personal brand blog selling services and products

Sort 5. Enterprise/company blogs 

The aim of enterprise and company blogs is to advertise merchandise, providers, and types owned by the enterprise. 

That is normally achieved by creating academic content material across the services or products in an effort to appeal to and retain prospects. Typical content material codecs you will see that on such blogs embrace these: 

  • How-to guides
  • Definition posts
  • Authentic analysis 
  • Interviews 
  • Characteristic launch notes
  • Opinion items 
  • Case research 
  • Listicles 
  • Firm information 
  • Free sources: cheat sheets, checklists, templates, and so forth

The weblog you’re studying proper now’s an instance of this kind. By frequently publishing and updating search engine marketing content material, we generate an estimated 641K visits from search engines like google and yahoo every month. We’d have to spend about $838K every month to get related site visitors from advertisements. 

Organic traffic to the Ahrefs Blog

Blogs owned by massive companies are typically much less about buying prospects and extra about offering an outlet for the corporate to speak with the viewers. As an illustration, Apple calls its weblog the Newsroom. The kind of stuff it writes about is releasing a brand new iPhone coloration or a narrative about how the corporate helps sustainable farming. 

By the best way, a company weblog like that may be a good suggestion for catching branded key phrases which can be arduous to cowl anyplace else. 

Branded keywords

The right way to discover confirmed weblog publish subjects

Writing what you need and the way you need will be very satisfying. It’s among the finest issues about having a weblog. However in order for you your weblog to generate profits, a very good portion of your content material ought to be primarily based on current demand for data, merchandise, and providers. 

Top-of-the-line methods to gauge that demand is to study what folks seek for on-line. And the perfect half about it’s that when you rank for related search queries, you will get a free, passive, and compounding supply of site visitors. 

Listed here are three fundamental strategies. They can provide you matter concepts even in the event you’re not an professional within the matter or area of interest.

1. Do key phrase analysis

Key phrase analysis is the method of discovering helpful search queries that your goal prospects kind into search engines like google and yahoo like Google to search for merchandise, providers, and data. 

There are various strategies to do key phrase analysis, so I’ll hyperlink to some on the finish of this part. The essential course of goes like this:

  1. Get a device like Ahrefs’ Key phrases Explorer
  2. Enter seed key phrases associated to your area of interest, e.g., web optimization, digital advertising and marketing, on-line advertising and marketing, on-line enterprise
  3. Use filters to refine the outcomes and discover the perfect key phrases in your web site 
Basic keyword research

How are you aware which key phrases would be the greatest in your web site?

  • Your key phrases ought to have site visitors potential.
  • You possibly can match the search intent behind your key phrases.
  • Your key phrases can convey helpful site visitors (i.e., site visitors you possibly can monetize). 
  • You possibly can rank for these key phrases.

As an illustration, you possibly can search for low-competition key phrases that might get your weblog rating comparatively quick. For this, you should utilize the Key phrase Problem filter (KD), Lowest DR filter, and Site visitors Potential minimal of 100. On this case, you’ll get almost 3K potential key phrase concepts.

Looking for low-competition keywords

2. Analyze different blogs within the area of interest 

Having natural rivals has its good sides. You will get key phrase concepts from another person’s web site.

In Ahrefs, there are two useful instruments you should utilize for that. 

The primary is Web site Explorer. You possibly can paste any URL and uncover natural (and paid) key phrases that the URL is rating for. 

Organic keywords report in Ahrefs

The second is our Content material Hole device. It reveals you key phrases that your rivals rank for, however you don’t. It’s a shortcut to discovering good key phrase concepts that you just haven’t focused already. 

Content Gap tool in Ahrefs

3. Uncover high-performing content material in your area of interest 

You can even give you good subjects by researching already current content material as an alternative of key phrases. You are able to do that utilizing Content material Explorer. 

The primary approach is to search for pages that get excessive natural site visitors with out many backlinks (a key rating issue, however they’re arduous to get). 

  1. Enter a subject and set the mode to “In title”
  2. Set the filters: Referring domains as much as 10, Web page site visitors min. 500, and set the language you need the ends in 
High organic traffic without many backlinks—research in Ahrefs' Content Explorer

The second approach is to search for content material concepts that generate hyperlinks. They received’t essentially convey you a number of site visitors, however the hyperlinks they will generate can increase your general search engine marketing. 

  1. Enter a subject and set the mode to “In title” 
  2. Set filters: Referring domains from 200, the language of the web page 
Content that gets links—research in Ahrefs' Content Explorer

In the event you’re searching for content material that did nicely on Twitter and Pinterest, there are filters for that too. 

You possibly can choose to indicate solely pages with a minimal share quantity or type the outcomes by shares.

Filtering results by social shares in Ahrefs' Content Explorer
Sorting results by social shares in Ahrefs' Content Explorer

The right way to monetize a weblog 

So how is cash made within the running a blog business, truly? There are at the very least 9 methods, and you should utilize most of them concurrently. 

1. Promoting

Promoting monetizes your site visitors straight within the easiest way doable. The extra site visitors, the extra you earn. 

On common, bloggers make $0.1 to $0.5 per pageview from advert networks (supply). 

You possibly can enroll with an advert community like Google AdSense straight or use an advert administration platform (which appears to be the widespread resolution). A number of the widespread advert administration platforms are AdThrive, Mediavine, and Ezoic.  

For instance, Pinch of Yum generated round 55% ($52,313.13) of its earnings from advertisements in November 2017. You possibly can’t miss the advertisements on the web site. 

Advertising on blog example

2. Affiliate packages 

Affiliate packages permit bloggers to earn a fee every time their guests purchase a product after clicking on an affiliate hyperlink. It’s incomes cash by recommending issues. 

With advertisements, you receives a commission primarily based on the variety of folks that visited the web page with the advert. However the bar is larger with affiliate packages—your content material has to entice any person to make a purchase order choice. However you possibly can doubtlessly earn extra by associates. 

Plus, this methodology doesn’t litter your weblog with advertisements. After all, you should utilize each strategies. 

Right here’s an instance. We go to Jennifer Maker the place we see a information on easy methods to make a heart-shaped explosion field. Every thing appears to be like nice, so we need to make that ornament. Right here’s a purchasing record with hyperlinks to Amazon. 

Affiliate links example

Every one has an associates program tag. So if we purchase, Jennifer earns a share of that (which she discloses on her weblog). Everybody’s comfortable. 

Jennifer earned just one.73% ($261.91) from affiliate packages in her final earnings report. However as we’ve seen earlier with the Good Passive Revenue weblog, affiliate packages can earn you a hefty sum and grow to be the pillar of your earnings. 

There are fairly a couple of affiliate packages on the market. Some pay as little as 3%, some 50%, and you may stand up to 90% fee on uncommon events. Just a few widespread affiliate platforms are Amazon Affiliate Program, ShareASale, and ClickBank. 


More often than not it is possible for you to to identify sponsored hyperlinks (affiliate and others) by the “sponsored” and “nofollow” hyperlink attributes. Through the use of a device like Ahrefs, you will get an inventory of these hyperlinks on any web site and see if you should utilize the identical associates program or get the same deal.

How to find sponsored links on any site

3. Sponsored content material 

On this monetization methodology, you create one or a collection of content material items (articles, social media posts, newsletters, and so forth.) devoted to selling a single model. It normally comes within the type of a product evaluation, information on utilizing the product, or product placement. 

Sponsored article example

It’s a deal primarily based on participation. The customer doesn’t want to purchase the product, and also you get rewarded per revealed content material (and never views like with advertisements). 

For instance, Sizzling Magnificence Well being reported incomes 39.37% ($3.8K) of her month-to-month earnings by doing six sponsored publish campaigns (articles + social media). 

Moreover, she didn’t even want to succeed in out to the sponsors. They reached her by model networks she signed up for. 

Certainly, there are providers the place content material creators can enroll and anticipate the sponsored publish alternative to return or select a partnership they qualify for and negotiate a deal. Just a few examples are IZEA, Impression Radius, or Captiv8. 

Of the monetization strategies lined up to now, that is essentially the most “unique” one. How a lot you earn is dependent upon your fame in a specific area of interest, the standard of your content material, and the dimensions of your common viewers. 

When you get Pinch-of-Yum-famous (and even barely much less well-known), you virtually grow to be a web-based journal and might act like one: 

Pinch of Yum has its own "work with us" page
Pinch of Yum has its personal “work with us” web page.
Case studies on the Pinch of Yum blog
It even posts case research, knowledgeable transfer.

4. Promoting merchandise 

Your weblog will be an e-commerce platform too. You should use it to promote others’ merchandise and even your personal merchandise. 

Properly, “e-commerce” could also be an overstatement right here. Most bloggers don’t truly retailer merchandise and even do dropshipping. They simply make it appear to be a store. 

For instance, at Love & Lemons Store, all of the hyperlinks result in Amazon. The primary three merchandise are authentic; the remainder are third-party merchandise with affiliate hyperlinks. 

Affiliate shop on Love & Lemons' blog

Right here’s one other instance. The Monetary Samurai used the weblog to create and promote his best-selling e-book “Purchase This Not That.” 

Financial Samurai used his blog to create and promote his book

Right here’s an attention-grabbing instance from Good Passive Revenue. What is actually a listing of affiliate hyperlinks seems like the perfect purchasing expertise for instruments for on-line entrepreneurs. All due to SPIs’ authentic content material and fame. 

Recommended tools with affiliate links

Can blogs promote their very own bodily merchandise by their personal shops? Certain, mindbodygreen dietary supplements are a very good instance.

Blog selling its own physical products through a proprietary store

5. On-line programs 

A very talked-about possibility amongst bloggers. 

Curiously sufficient, one of the widespread kinds of programs I’ve seen up to now is on-line entrepreneurship programs, reminiscent of earning profits by running a blog. 

On-line programs, like every other authentic merchandise, are within the sky-is-the-limit class with regards to earnings. For instance, Melyssa Griffin earned “solely” $25,572 from affiliate packages whereas a staggering $258,108 from a web-based course. In a single month. 

Income report from a blogger

All you could create a web-based course is your authentic content material. There are inexpensive instruments that may cowl the tech facet and funds for you, reminiscent of Teachable, Thinkific, Kajabi.

6. Subscription-based membership

With this methodology, you’re providing entry to particular content material or a group gathered across the weblog on a recurring fee plan. 

For instance such a enterprise mannequin, let’s return to Gala Darling. On the weblog, Gala shares her life philosophy and teaches private growth strategies, self-love, and empowerment. 

She additionally presents two subscription packages priced at $44/mo and $99/mo. Subscribers get entry to unique content material and a group for group EFT tapping (an precise self-healing methodology, regardless of the looks). 

Subscription-based membership

There may be a complete running a blog platform primarily based on this monetization methodology: Substack. That is considered one of your choices for monetizing a weblog too. 

The advantages of utilizing Substack are it’s a turnkey publishing platform with built-in funds and help; it’s also possible to get subscribers inside the Substack community. Nevertheless, you received’t be capable of run advertisements or add affiliate hyperlinks. 

Monetization with Substack examples

Identical to with ecourses, the instruments for paid communities are already there. Strive Patreon, Memberstack, Slack, and even Fb. 

7. Occasions and talking 

Some individuals who run private or private model blogs provide others the flexibility to rent them for occasions and talking.

However this can be a monetization methodology with a excessive entry barrier. You’ll want to be a recognizable determine in your area of interest. However when you’re there… 

… you could possibly be like Tom Bilyeu of Impression Concept and earn as much as $100K in talking charges (supply).

A blogger's speaking fees

8. Teaching and mentoring 

Not like public talking, you don’t should be well-known to supply paid teaching. You simply must be actually good at what you do—and your weblog can show it. 

Truly, your weblog can show that you just’re good at running a blog, and that’s the worth you possibly can monetize. That’s precisely what Sensible Wanderlust does: 

Example of coaching being monetized

Teaching and mentoring will be the right monetization possibility in case your weblog is about fixing skilled challenges: advertising and marketing, net design, administration, search engine marketing, and so on.

9. Promoting the weblog 

Final however not least, you can also make cash by promoting the blogs you personal. 

Promoting the weblog will be your objective from day one. Or if after a while you resolve that running a blog shouldn’t be for you, you don’t have to bury every thing. Somebody could also be focused on shopping for the weblog, even when it’s for the area and hyperlinks that you just earned. 

For instance: On Flippa, on the time of writing, there are 1,134 blogs on the market promoting for as excessive as $4.7M.

Number of blogs for sale on Flippa

You don’t even have to begin a weblog from scratch to promote with revenue. You possibly can “flip” a weblog: purchase a weblog that already makes some income, enhance it, after which promote. Repeatedly. 

Earlier than we wrap this part up, there could also be much more methods to monetize than the talked about 9 (relying on the area of interest). For instance, in response to Pinch of Yum’s e-book, there are as many as 16 methods you possibly can monetize a meals weblog. Do you know that you could possibly generate profits by creating recipes and licensing them? 

Ultimate ideas 

So now you realize what kinds of blogs can generate an earnings, easy methods to discover traffic-generating subjects even in the event you don’t know something concerning the area of interest, and 9 methods to monetize your weblog (or blogs). 

However how about truly writing a weblog publish? We’ve bought you lined—take a look at our information to writing weblog posts that folks will truly need to learn. 

What’s subsequent? Learn to promote your weblog by varied advertising and marketing channels and quite a lot of tried and examined techniques: 

Bought questions or feedback? Let me know on Twitter or Mastodon.