Google Says For Worldwide website positioning, CDN Location Does Not Matter

Google’s John Mueller stated on the subject of worldwide website positioning and multilingual websites, the CDN’s location does not likely matter for website positioning.

He stated on Mastodon, “In terms of website positioning, that does not matter.” This was based mostly on him being requested the next query:

For a multilingual website with totally different native goal audiences and .com gTLD being the one possibility:

Beside hreflang for every locale, what CDN would you suggest?

1. DNS-based load balancing (closest PoP ip from person)

2. Anycast (identical ip regardless person location)

So it would not actually matter the place the CDN is positioned or seems to be positioned, Google doesn’t care about that anymore.

Ten years in the past, Google stated the server location for worldwide website positioning is nearly irrelevant, so I assume that has not modified.

Here’s a screenshot of the dialog:

Discussion board dialogue at Mastodon.

Notice: This was pre-written and scheduled to be posted immediately, I’m at present offline for Passover.