How To Create & Optimize Your YouTube Channel

How To Create & Optimize Your YouTube Channel

Subsequent to Google, YouTube is likely one of the strongest serps immediately.

Boasting over 120 million customers each day, YouTube is a major driver of views and engagement to the world’s huge library of video content material.

With a lot visitors potential, it’s no marvel that content material creators flock to YouTube to get extra eyes on their very own content material.

And with search engine optimisation, optimizing a YouTube channel is now simpler than ever.

On this information, I’ll stroll you thru creating and optimizing your individual YouTube channel.

Step 1: Decide The Focus Of Your YouTube Channel

Earlier than you instantly bounce into launching a YouTube channel, pause.

Take a while to plan the main target of your channel, who you wish to goal, and what content material you wish to create.

Having a transparent course on the place you wish to take your channel will show you how to in some ways. It is going to show you how to:

  • Set up a transparent model id in your channel.
  • Determine areas of curiosity in your viewers and plan your content material.
  • Analysis related search engine optimisation key phrases and optimize your channel.
  • Create content material that speaks to the wants of your viewers.
  • Develop a laser-focused monetization technique.
  • Preserve consistency in your model voice, content material, and promotions.

You can even try different YouTube channels for inspiration.

Or, for those who’re making a channel in your present enterprise, take into consideration how the channel will tie into your present services or products.

Once I was daydreaming about beginning my very own YouTube channel, I began occupied with the forms of matters I wished to cowl and the forms of individuals I wished to achieve.

I knew I wished to face out towards the ocean of different video content material creators and create content material that spoke to my very best viewers.

Since I do know search engine optimisation and have a knack for instructing content material writing, I made a decision to concentrate on creating content material for aspiring search engine optimisation writers and freelancers. Thus, The Assured Content material Author was born.

Step 2: Select A Title For Your Channel

YouTube solely means that you can change your YouTube channel title 3 occasions each 3 months (90 days), so it’s vital to decide on a reputation you’ll probably wish to follow.

Not solely will this show you how to keep away from altering it a number of occasions, however having a longtime title can assist you construct belief with customers (by means of constant branding).

You probably have created a YouTube channel that’s associated to an present enterprise, it’s really helpful that the brand new channel title is just like your present enterprise title. Once more, for model consistency!

In case you are creating a private channel, you possibly can title it no matter you need.

Nevertheless, your channel title does so much when it comes to telling customers what your channel is about (and it could have search engine optimisation worth as properly).

For instance, earlier than I got here up with the title for The Assured Content material Author, I thought of utilizing my first and final title.

Nevertheless, my title doesn’t have a lot recognition, and it doesn’t point out what my channel is about. I wished customers to know that my channel is all about content material writing.

It’s okay if the title isn’t good – or if it’s important to change it sooner or later. I simply suggest giving it some thought to serving to you keep away from an enormous rebrand or complicated your viewers.

Step 3: Create Your YouTube Channel

Creating the precise YouTube channel may be very straightforward. All you want is a Google account.

You’ll be able to join a YouTube channel by means of your present Gmail e mail handle, or you possibly can create a brand new one. After you have a Gmail account, transfer on to the subsequent steps

To create a Private YouTube channel:

  • Register to through your Gmail e mail handle.
  • Click on your profile image after which choose “Create a channel.”
  • YouTube will present the subsequent steps for making a channel.
  • Verify the main points (whereas logged into your Google Account) and ensure to create your channel.

To create a Enterprise YouTube channel:

That is the method for making a YouTube channel that may have multiple proprietor or collaborator.

You’ll be able to then join this new channel to an present Model Account (when you’ve got one).

  • Register to
  • Go to your channel record.
  • Create a brand new channel or use an present Model Account.
  • Create a channel by clicking Create a brand new channel. In response to Google:

“Create a YouTube channel for a Model Account that you just already handle by selecting the Model Account from the record. If this Model Account already has a channel, you possibly can’t create a brand new one. When you choose the Model Account from the record, you’ll be converted to that channel.”

For those who want extra assist establishing your YouTube channel, Google encourages you to ask the group.

Step 4: Customise Your Channel

Log into your YouTube channel to see a number of areas to customise your channel. Choose Customise channel within the higher right-hand nook.

You will note the next tabs: Format, Branding, and Fundamental information. Every of those tabs incorporates numerous fields so that you can customise your channel, add graphics, and extra.

Listed below are a few of the fields I counsel having a look at.

Channel Trailer

You’ll be able to add a customized trailer for customers who haven’t but subscribed to your channel. Right here’s find out how to create a trailer.


That is the featured picture that exhibits up in your YouTube channel (the circle on the higher left-hand nook).

You’ll be able to add a picture immediately out of your desktop or cell machine to alter the image. It’s really helpful to make use of an image that’s a minimum of 98 x 98 pixels and 4 MB or much less.

Banner Picture

The banner seems throughout the highest of your channel. This picture ought to be eye-catching and, ideally, rapidly point out what your channel is about.

For one of the best expertise throughout all units, use a banner picture that’s a minimum of 2048 x 1152 pixels and 6 MB or much less.

YouTube banner exampleScreenshot from, March 2023

Deal with

YouTube now permits creators to create customized handles (i.e., a customized URL tail) for his or her channel.

This could sometimes be your channel title, separated by hyphens (e.g., /confident-content-writer). Attempt to maintain your deal with as concise as potential.


The outline part incorporates textual content that tells your viewers what your channel is about. You wish to catch customers’ consideration immediately.

Some greatest practices embrace:

  • Open with a “hook” or fast greeting, like “Welcome to my channel!”
  • Introduce your self. Inform customers who you’re and what matters you cowl.
  • Ask a query or embrace a call-to-action that prompts customers to wish to study extra, like “Need to study extra about search engine optimisation? Try my movies!”
  • Add URLs to associated sources, like your web site, Fb Group, or course.
YouTube video description exampleScreenshot from YouTube, March 2023


The main points part is the place you possibly can embrace your contact e mail handle (for enterprise inquiries, and many others.) and your location. You’ll be able to select to exclude an e mail handle if you want.


The hyperlinks part allows you to add hyperlinks to different web sites, sources, and many others. You’ll be able to add a hyperlink to your weblog, course, contact web page, and extra.

Step 5: Use YouTube search engine optimisation Instruments

TubeBuddy is likely one of the most useful YouTube search engine optimisation instruments I’ve been capable of finding, and I exploit it day by day.

It really works as a Chrome extension and offers key phrase suggestions, key phrase stats, tag suggestions, competitor insights, and a lot extra.

Key phrase Explorer is the primary characteristic I exploit to seek out potential key phrases based mostly on relevance, quantity, and competitors stage. You should utilize stated key phrases in your video title, description, and tags.

TubeBuddy YouTube SEO toolScreenshot from TubeBuddy YouTube search engine optimisation instrument, March 2023

The search engine optimisation Studio characteristic additionally offers suggestions for optimizing your video upon add. TubeBuddy will then offer you a “rating” of how optimized your video is for YouTube search.

VidIQ and Semrush even have video search engine optimisation options that show you how to discover potential key phrases, determine alternatives through competitor analysis, monitor traits, create thumbnails, and “rating” your video’s search engine optimisation.

Step 6: Plan Your YouTube Video Content material

After you have a YouTube search engine optimisation instrument in your arsenal, planning your video content material turns into a lot simpler.

I don’t suggest guessing in terms of video subject ideation; you’ll simply find yourself spending a ton of time making a video that doesn’t rank.

Use YouTube search engine optimisation instruments to seek out high-volume, mid-to-low competitors key phrases that translate into nice video matters in your channel.

I exploit TubeBuddy’s Key phrase Explorer to generate new video concepts on a virtually month-to-month foundation.

Then, I add these key phrases (together with their search quantity and competitors stage) right into a spreadsheet.

I then seek for movies rating for these key phrases to determine associated key phrases, well-optimized titles, tags, and different components to contemplate for my video.

The result’s a operating record of video concepts I can pull from each month.

Step 7: Create Video Scripts And Outlines

One of many keys to nice YouTube search engine optimisation is viewer retention. The longer viewers watch your video, the higher the algorithm “views” your content material and ranks it within the YouTube search outcomes.

With that in thoughts, you should hit sure beats throughout your video to maintain the viewers’ consideration.

This consists of having a “hook” in your introduction, key takeaways all through your video, partaking graphics, and a useful conclusion.

I discover that writing video outlines (and/or scripts) beforehand makes for a way more partaking and arranged video.

You’ll be able to write these scripts as merely a bullet level define in Google Docs or a pocket book, however it’s going to show you how to preserve viewer retention all through the video.

Over time, you possibly can look in your YouTube analytics to see your “Common view period” to see how lengthy individuals watch your movies. Something over 30% is taken into account good; over 60% is taken into account nice!

Step 8: File And Edit Your Video

Following your video script, you possibly can start to report your video.

I like to recommend doing this briefly clips to keep away from lacking any speaking factors, and you’ll add further particulars as you go alongside.

There’s no want for a flowery digicam to report a YouTube video. A hoop gentle stand like this and a smartphone are actually all you should report a video.

Listed below are a couple of ideas for recording a fantastic YouTube video:

  • Face your gentle supply. Be certain that to arrange your digicam so you’re dealing with your main gentle supply (pure gentle is greatest). This could possibly be a lamp or a big window. Keep away from having the sunshine supply behind you, as this may solid shadows in your face, making it exhausting to see within the video.
  • Preserve your digicam secure. As you’re recording your video, you might must pause, cease, and begin once more to seize the appropriate clip. Maintaining your digicam secure prevents clips from being off-center (which may make modifying troublesome).
  • Cease and begin if wanted. It’s regular to stutter and have “um”s and “ah”s in your video. Don’t be afraid to cease the recording and begin once more. You’ll be able to all the time lower and mix the clips later.
  • Take a look at the digicam lens, not the display screen. It could be tempting to have a look at your individual face on the display screen, however then it’s going to appear like you’re looking off-camera as a substitute of on the viewer. It’s best to look immediately on the lens so the ultimate result’s you’re making eye contact along with your viewers.

Step 9: Encourage Consumer Engagement

Consumer engagement helps drive the efficiency and natural attain of your video.

All through your video, immediate viewers to reply questions, go away feedback, give your video a like, subscribe, and share your video, so it provides constructive engagement indicators to the algorithm.

Not solely that, however engaged viewers are prone to return once more. You’ll be able to reply to feedback afterward, appeal to new subscribers, and reap the advantages of customers sharing your video on social media.

Listed below are a couple of ideas for higher consumer engagement:

  • Add a “Like and subscribe” caption or animation to your viewer to encourage engagement.
  • Ask viewers a query like “What search engine optimisation instruments do you want most? Let me know within the feedback!”
  • Inform viewers, “Did you want this video? In that case, share it with your mates!”
  • Add an finish display screen to your video directing customers to different movies in your channel.
  • Add information playing cards to direct viewers to associated content material and movies.

Step 10: Add A Key phrase To The Video Title

For those who base your video on a selected key phrase (as decided by your chosen YouTube search engine optimisation instrument), then it would be best to use this key phrase in your video title.

Keep in mind that you don’t essentially want to incorporate the precise key phrase, however a minimum of an in depth variation. (Suppose: “content material advertising and marketing instruments” vs. “content material advertising and marketing software program and instruments.”)

Say, for instance, your chosen key phrase was “price range journey in Thailand.”

Some potential YouTube video titles could possibly be:

  • Thailand Journey On The Low-cost – 10 Finances Journey Ideas.
  • Journey To Thailand On A Finances (Right here’s How To Save!).
  • Finances-Pleasant Thailand: How I Saved $5,000 On My Thailand Journey!
  • 5 Artistic Methods To Save $$$$ In Thailand – Finances Journey Ideas.

Bear in mind, you additionally wish to seize the customers’ consideration, so get inventive with it. Use motion phrases, adjectives, exclamation factors, and the like.

I all the time suggest taking a look at competing video titles to make sure your title is extra eye-catching than what’s already rating.

Step 11: Optimize The Video Description

The video description is one other space that issues for YouTube search engine optimisation and engagement.

You should definitely write a fast and punchy “hook” for the primary sentence of the introduction. Then, go on to explain what the video is about.

Utilizing the “price range journey in Thailand” instance, one potential description could possibly be:

“I saved $5,000 on my journey to Thailand! Need to plan your budget-friendly journey? Listed below are 10 useful ideas for price range journey in Thailand. Discover ways to save on flights, lodging, gear, sightseeing, meals, and extra!”

Subsequent, embrace different useful sources in your video description. These would possibly embrace:

  • Instruments or guides talked about in your video.
  • Hyperlinks to your social media profiles.
  • A hyperlink to your web site or weblog.
  • Affiliate hyperlinks.
  • Associated weblog posts or articles.
  • Timestamps (for the information within the video).
  • Hyperlinks to programs or paid gives.

Step 12: Add Key phrase Tags

I like TubeBuddy as a result of it does this for you, however you’ll need so as to add key phrase “tags” to your video.

TubeBuddy means that you can enter a main key phrase, and it’ll present key phrase variations to make use of as tags. In any other case, you’ll need to analysis competing movies and see what tags they’re utilizing.

Tags assist viewers discover your video and likewise discover associated movies. It’s a method YouTube “categorizes” video content material so viewers can higher discover what they’re on the lookout for.

For instance, if I’m publishing a video about Fb instruments, I’d use tags like:

  • Fb.
  • Fb ideas.
  • Fb advertising and marketing.
  • Fb advertising and marketing instruments.
  • Fb tutorial.
  • Instruments for Fb.

These tags are added to the Tags part as you add your video to YouTube (identical time you add your video title, description, captions, and many others.)

Step 13: Add A Customized Thumbnail

Your video thumbnail is likely one of the first issues individuals see when encountering your video within the YouTube search outcomes.

So, you will need to have a video thumbnail that’s daring, eye-catching, and rapidly signifies what the video is about.

YouTube video thumbnail examplesPicture from writer, March 2023

Instruments like Canva make it straightforward to create customized video thumbnails utilizing photographs, components, inventory pictures, textual content, icons, and extra.

I like taking a photograph of myself for my movies, eradicating the background, and including textual content to seize the viewers’ consideration.

If graphic design shouldn’t be your robust swimsuit, think about hiring a contract designer to create a thumbnail or thumbnail template for you. I can’t overemphasize how vital it’s to have a fantastic thumbnail photograph.

Step 14: Add Subtitles And Captions

Subtitles and captions assist viewers perceive your content material and supply the mandatory accessibility to viewers (e.g., listening to impaired) who might depend on subtitles.

Whereas YouTube can’t create customized graphics, it could possibly add subtitles for you. However if you would like extra correct subtitles that align with the timestamps in your video, I like to recommend a instrument like

This can be a paid service (roughly $20 per video) that gives correct subtitles that match your video. Then, you merely add the file to YouTube, and you’re able to go!

Step 15: Add Playing cards And Finish Screens

As talked about beforehand, finish screens and information playing cards are further built-in options that will let you add associated content material to your movies.

Whenever you add your video file for YouTube, you will note a number of fields to finish (e.g., title, description, and tags).

Two of them point out finish display screen and information playing cards, which let you add hyperlinks to associated movies and add video playing cards to the top of your video.

Including these will assist maintain individuals in your channel and direct them to your different movies.

Step 16: Manage Your Playlists

After you have greater than a handful of movies stay in your channel, you possibly can manage them into playlists.

It’s unknown whether or not this impacts search engine optimisation, but it surely does assist viewers discover your associated content material.

For instance, I submit content material associated to search engine optimisation and freelance writing, so I’ve these respective playlists on my channel. That approach, individuals can binge-watch all of the movies of their chosen playlist.

Develop Your Channel With YouTube search engine optimisation

YouTube is one in all my favourite search engine channels, given the partaking medium of video and the way straightforward it’s for individuals to “go viral” with nice content material.

Even a single video can blow up if the content material is partaking and well-optimized (or, for those who’re fortunate, simply plain entertaining).

The YouTube search engine optimisation ideas above will show you how to optimize your channel, analysis video tops, report your movies, optimize your content material, and drive consumer engagement – the recipe to YouTube success.

So, don’t wait – report your video immediately and see what YouTube can do in your model.

Extra Sources:

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