How one can Get Began As a Copywriter in 2023 [Research]

How one can Get Began As a Copywriter in 2023 [Research]

Copywriting has rather a lot going for it as a profession alternative. You may work throughout many industries, flex your artistic muscle, work from wherever, and get a very good paycheck on the finish of the month. 

So, how are you going to get began as a copywriter? 

This text is a step-by-step information to constructing a copywriting profession primarily based on our evaluation of 400+ copywriter job postings on You’ll be taught the whole lot it’s good to learn about: 

  • What copywriting is 
  • What a copywriter does 
  • The abilities and qualities {that a} copywriter wants 
  • How one can develop into a copywriter 
  • What a copywriter will get paid 

Are you sitting comfortably? Then let’s get began! 

What Is Copywriting? 

Let’s kick off with a fast definition of copywriting: 

Copywriting is the artwork (or science) of utilizing the written phrase to steer, inform, or promote to your viewers. You will discover it in quite a lot of mediums, from newsletters to commerce brochures to infomercials, and far more.

The simplest copy attracts on psychology, linguistics, and a deep understanding of the audience.

Copywriting is utilized in virtually each trade. For companies, it’s an important a part of advertising, promoting, and gross sales. 

What Is a Copywriter?

A copywriter is knowledgeable author who focuses on persuasive writing and creates copy for numerous advertising supplies. They put collectively all of the headlines, adverts, product descriptions, and slogans that encompass us. 

They could work in-house, freelance, and even as consultants. 

What Is the Distinction Between a Copywriter and a Content material Author?

Copywriters normally work intently with different promoting or advertising professionals. Nevertheless, don’t make the error of complicated copywriters with content material writers. 

There’s quite a lot of overlap in copywriting and content material writing abilities. The important thing distinction will be boiled right down to this:

  • Copywriters create content material that’s designed to persuade or promote (adverts, slogans, emails, taglines, and many others.) 

Let’s check out a copywriter’s everyday. 

What Does a Copywriter Do? 

The principle perform of a copywriter is—shock, shock—writing copy. 

However there’s a complete lot extra to the job than sitting down at your pc and dashing off a number of slogans. 

Inside our job market evaluation within the State of Content material Advertising and marketing: 2023 World Report we checked out a breakdown of copywriting job descriptions. These had been the highest copywriter tasks: 

Top responsibilities of copywriters: data graph

A copywriter’s day-to-day duties will depend upon a number of issues, e.g., what sort of copy they write, what sort of challenge(s) they’re engaged on, and many others. 

Let’s discover a few of these roles in additional element:

Assembly Shoppers and Crew Members

Copywriters must have a transparent understanding of their purchasers’ (or workforce members’ if it’s an in-house position) targets and necessities initially of a challenge. 

They’ll set up targets, goal audiences, channel technique, deadlines, model tone of voice, and plenty extra. 

Doing Analysis

Whether or not it’s audiences, merchandise, or the competitors, copywriters will want the sort of in-depth information of those areas that solely comes from analysis. 

What copywriters be taught at this stage helps them perceive the wants, challenges, targets, and objections of their goal consumers.

In the end, analysis helps writers produce persuasive writing that resonates with their viewers, creates an emotional connection and helps them rationalize their buy.

Brainstorming Ideas 

That is essentially the most collaborative a part of the position, the place copywriters work alongside promoting executives and model managers to nail down artistic ideas. 


As soon as the purchasers have communicated their wants, the competitors has been researched and the idea has been decided, it’s time for a copywriter to begin writing! 

Copywriters work throughout numerous advertising channels, reminiscent of e mail, print and digital social media, some product-focused weblog posts, and e mail advertising.


In copywriting departments and businesses, colleagues will usually verify each other’s work. Freelancer writers won’t have an exterior editor, so that they’ll verify their very own work earlier than sending it out. 

Both method, enhancing and proofreading are an vital a part of being a profitable copywriter, ensuring that each phrase is ideal. 

To be aggressive, keep in demand, and supply the very best service, skilled copywriters want a stable understanding of present advertising ideas and methods.

So, it’s important to maintain updated with advertising developments and new trade applied sciences. 

On any given day, copywriters will discover that their duties are a mixture of artistic, analytical and collaborative. 

The Key Abilities and Qualities of a Copywriter

So, what are the important thing abilities and qualities essential for fulfillment within the area of copywriting? Get out your notepad—it’s an extended listing!

Listed below are the highest 10 copywriting abilities in 2023, in keeping with our analysis:

top 10 copywriting skills in 2023

Let’s discover another vital abilities intimately.

Writing Abilities

Copywriters must have a wonderful command of language to put in writing clear, compelling copy. 

The excellent news? 

You don’t want a level to be a very good copywriter. Crucial factor you are able to do to develop your writing abilities is to apply writing as a lot as potential on a broad vary of matters. 

But when you’ll be working in-house, it’s value noting that the majority firms need some degree-level qualification. 

top degree spheres for copywriting positions

Analysis Abilities

You’ve acquired to have a stable understanding of what you’re writing about. So, analysis abilities are vital. 

You want to have the ability to learn and analysis your matter, take up the data after which use that information to tell your copy. Like writing, analysis is a ability which you can hone via numerous apply. 

Communication Abilities

Whenever you’re coping with purchasers, collaborating with colleagues, or getting suggestions from an editor, you want to have the ability to talk successfully to do your finest work. 

Gross sales

When studying copywriting, it’s additionally a good suggestion to dive into gross sales methods. Good gross sales representatives perceive easy methods to inform the story, join with the shopper, and spark them into motion. As a web based copywriter, you’ll should do the identical—solely you received’t be speaking to potential purchasers nose to nose. 

The Qualities of a Good Copywriter 

Whether or not you wish to rent copywriters or really develop into one your self, it’s value interested by their qualities:


Relating to copywriting, creativity actually separates the wheat from the chaff (or people from AI!) You want to have the ability to give you authentic concepts and new angles which can seize your viewers’s consideration. Taking a artistic strategy to every marketing campaign will assist you to to craft participating and compelling copy. 


Copywriters will usually discover themselves juggling totally different tasks at totally different levels. You may be researching one challenge, writing copy for a unique shopper, and enhancing copy for one more marketing campaign. 

So, it’s essential to be organized and methodical. Robust time administration abilities will assist you to to fulfill your deadlines efficiently, and maintain your purchasers and colleagues blissful! 


To put in writing nicely about one thing, it’s good to find out about it first. You’ll be working throughout numerous totally different industries, so if you’re genuinely , you’ll be extra motivated to do a deep dive into your matter and be taught the whole lot you may.

It is going to additionally assist you to to remain updated with rising developments and tech. An enquiring thoughts will stand you in good stead, and assist you to to profit from each challenge and marketing campaign. 


Whereas it’s a good suggestion to develop your individual area of interest the place you’re a copywriting professional (extra on that later) it’s additionally vital to stay adaptable.

 Long run, you’ll wish to work over numerous totally different types of content material, in addition to write about totally different industries. In any case, selection is the spice of lif—and it’ll maintain your profession fascinating. 

A Development Mindset

Each marketing campaign is a chance to be taught one thing. So, it’s vital to have a progress mindset as a copywriter. 

It is going to assist you to to just accept constructive criticism, make adjustments to your work, be taught from suggestions and enhance your ability set with each challenge.

If that sounds such as you, you then’ll be nicely suited to a profession in copywriting. So, how do copywriters get began? 

Totally different Varieties of Copywriting Jobs

When you’re able to launch your self as knowledgeable copywriter, you’ve three totally different choices: 

  1. Working as an in-house copywriter 
  2. Working for a advertising company 
  3. Working as a contract copywriter 

Let’s check out the ins and outs of every totally different sort of labor scenario. 

In-house Copywriting 

When you’ve got specialist information of a specific topic (for instance a background in healthcare) then in-house copywriting may swimsuit you right down to the bottom.

 It provides the safety of a everlasting contract, and also you’ll be capable of develop into an professional within the product or providers that your organization provides. 

Company Copywriting 

In some methods, company copywriting provides the very best of each worlds. You’ll have monetary safety and the advantages of a everlasting contract (whats up paid holidays). However you’ll additionally get to work with a variety of purchasers and participate in numerous totally different campaigns, so that you received’t get bored simply. 

What’s extra, company work provides you numerous alternatives to be taught and develop out of your colleagues, as you’re all working in the identical area. 

Freelance Copywriting 

Freelancing comes with its personal dangers and rewards. You’ll want to search out your individual purchasers. However when you’ve constructed up your fame you may select who you’re employed with, solely taking up campaigns that you just’re actually enthusiastic about. 

What’s extra, once you’re working for your self, you’ve numerous flexibility and reap all of the rewards. The draw back is an absence of job safety supplied by fastened hours and a contract. 

How one can Discover Copywriting Jobs 

For in-house and company work, most firms will promote via the same old channels and job recruitment web sites. 

LinkedIn is an efficient place to verify for and apply for copywriting openings. 

You’ll want an up-to-date CV of your writing expertise, in addition to different related expertise you may need. 

For instance, for those who’re making use of for a job as a copywriter at a fintech firm, and you’ve got a monetary background, that’s undoubtedly value together with. 

You’ll additionally must put collectively a writing portfolio. Choose your finest items of labor, and attempt to embody a very good number of kinds and mediums, in order that employers can get a way of the standard and vary of your work. 

Discovering Freelance Copywriting Tasks

For those who’re tempted to go down the freelance route, you may be questioning the place to search out copywriting purchasers. Listed below are essentially the most standard sources: 


Constructing a robust skilled community shall be of immense assist to you in getting your first few purchasers, however it may be tough to know the way. 

Attend native conferences and trade occasions, and make an effort to speak to folks throughout breaks. 

Put together a fast introduction beforehand to make introducing your self simpler, and don’t overlook a enterprise card. Keep in mind to attach with folks afterwards through LinkedIn.


When you’ve completed your first few tasks, inform your purchasers that you just’re on the lookout for extra work. They’ll be blissful to refer you to enterprise contacts for those who’ve supplied them with a fantastic service. 

Ensure that to be clear concerning the sort of purchasers and tasks you’re on the lookout for—that method referrals will result in helpful connections. 

Freelance Marketplaces

Try freelance marketplaces like Upwork or Fiverr. When you’ve created a profile and uploaded your writing portfolio, you’ll be capable of submit proposals for jobs that curiosity you. You may set your individual charges and negotiate with purchasers. 

Advertising and marketing Companies

For those who aren’t having a lot luck discovering purchasers, strategy a advertising company. 

They usually work with freelancers. You received’t be capable of cost as a lot as a result of the company takes a minimize—they should cowl overheads, gross sales prices and account administration prices.

It’s a great way of gaining expertise and lowering your individual workload—for instance, you received’t should take care of the ins and outs of contract negotiation. This strategy also can add to your portfolio initially of your freelance profession.

When you’ve began discovering purchasers and placing collectively proposals, you may be questioning what to cost on your providers. Don’t fear, the following part has you lined.

Copywriting Salaries and Charges 

Copywriting salaries will range in keeping with the place you’re. Companies in massive city cities like London and New York pays greater than an in-house copywriting job in a small city. 

That being stated, numerous copywriting roles now have the choice of distant or hybrid work, so relying on the place you apply, you would possibly see a giant distinction in wage. 

In-house Copywriter Salaries

Our analysis exhibits that nearly 2 in 5 copywriting jobs are actually marketed as both distant or hybrid. Nevertheless, the bulk are nonetheless in-office roles. 

Salaries range fairly dramatically primarily based on expertise and seniority. The common wage throughout all positions is $62,000 within the US in 2023. 

Freelance Copywriter Charges

Freelance copywriting charges are a bit extra difficult. 

For those who’ve determined to go down the freelance route, you’ll have to determine what it’s good to cost. 

Too low, and also you’ll danger underselling your self. Too excessive, and also you would possibly lose potential work to different writers charging a decrease fee. 

There’s a tough solution to determine it out, dividing your splendid annual revenue by the variety of days you assume you may promote in a 12 months. For instance: 

  • Your splendid annual revenue: $50,000 (earlier than tax) 
  • The times you may promote in a 12 months: 100 
  • Your day by day fee: $500

Hourly charges go from $19 upwards, relying on the trade, location (yours and the shopper), your expertise, and turnaround time. 

Don’t overlook to cost for the time you’ll spend speaking with the shopper initially of the challenge, and the time you’ll spend doing revisions and making adjustments primarily based on shopper suggestions. 

Closing Ideas

Copywriting is a rewarding, versatile profession. Not solely does it pay nicely, however it has room for creativity. 

You’ll even have the possibility to work in a variety of totally different contexts—in-house, freelance, or freelance with an company. 

Even higher, it doesn’t matter for those who’re contemporary out of college or have already got a 20-year profession behind you. You may be taught the ropes and use your trade expertise to your benefit. 

You’ll want to construct a portfolio, have clear targets and monetary expectations—and begin networking. Good luck and get writing!

Study extra concerning the artwork of copywriting and content material advertising developments within the State of Content material Advertising and marketing World Report 2023.